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Media Marketing
The new “AuctionTalkLive” Connects People and Brands through Media
Cape Town, 10 April 2009 – by Bianca Gubalke
When setting up my first blog at the time - “AuctiontalkLive.com” - I was initially focusing on the clearly defined keywords E-Commerce and Online Trading – all topics we concentrated on teaching extensively in our Ycademy Business Building Seminars in the years 2006 to 2007.
However, as Communication via different Media and forms of Expression is and has always been my Passion as well as my traditional profession, Auctiontalklive soon developed beyond the confining limits of sheer “Ecommerce” and became a playground for topics where I felt more driven, where I could give more and where I could serve my multi-cultured readers much better.
Time for a change…? Yes, absolutely. . . however, here’s the crux:
Even though Innovation is a necessity for everything we do to compete on high levels of achievement, it is very difficult on the Internet to change a Main Keyword and Secondary Keyword once they have been indexed by Google and good rankings – including top rankings on major keywords – were attained through continuous postings of good original content.
Of course, using a Semiomantics XO Script was the best vehicle I could ask for, however, the real work then consisted of writing regular ‘clean’ original articles including marketing media like…
- photos and images – many of which I designed myself;
- audios – often for educational purposes like the YORGOO Setup Tips;
- videos – like the Bianca Gubalke Interviews… the real LIVE Talk and others,
…and then following smart linking and syndication strategies as taught by Internet strategist Yorgo Nestoridis.
Each serious Internet Marketer knows that this is a Science and certainly not learned nor successfully applied and implemented overnight… and it can become a heavily frustrating experience at times as changes and increasing unexplained control mechanisms on Web 2.0 are accelerating daily. Also… after all, we may not forget that it’s pioneering ground… all new and nothing pre-existent to build and rely on or check against.
Bottomline: once one has set up a reasonably successful Blog that works, one doesn’t want to touch it; rather set up another one…
Unless. . . the reasons for doing so justify the change… and with it: the Challenge!
The predominant reasons for changing direction in the well-established and publicised Blog under discussion lie within the facts we face and need to respond to:
Today’s online community is King of many choices - it decides when and where to interact and how… and it moves swiftly like drifting sand. ‘Next’ and ‘More’ are always just a click away.
Today, the online consumer decides what Media appeals and that’s where he or she will go – today here, tomorrow there… and – especially since Barack Obama’s exemplary presidential online campaign – inbetween a lot of UFO’s (Unidentified Facebook Objects)… “tubes”… and “spaces”.
Today and into the future, “Auctiontalk Live” sees itself as a bridge connecting People and Brands via all kinds of Media channels without (keyword) limitations or restrictions.
Auctiontalklive is not about Auction Talk Live… it’s for and about its friends, its readers, its customers, its co-thinkers – brief: YOU! Understanding. Serving. Entertaining.
E-Commerce is out – enter MEDIA MARKETING :
Media Marketing – the new Auctiontalklive.com
To be continued soon. . .
Bianca Gubalke
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