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It’s smashing, exciting and a milestone, the new Adobe CS5 release! no reason to try to describe all the new goodies wrapped up in the new pack, just go and have a look at the launch presentation at Adobe. Product delivery to the public is expected to start in May.
If you watch through the various presentation clips, you fill see that for every product being part of the CS5 Master Collection Adobe presents 5 main characteristics. I was wondering, what would be my synthesized single best reason to switch from CS4 to CS5.
With CS5, Adobe introduces eye-bleeding cool features, and loads of them. However one main argument is that the somewhat oldish programs like Photoshop, Flash and After Effects become much more productivity oriented and user-friendly.
Adobe CS5 will definitely make professional tools available to a wider audience and grant a smoother and much more effective workflow. This is where individuals, Home Business Builders, free lancers, designers and developers will find a true possibility to run a media design, development and publishing business as a one-man show. Or, there will be less need for outsourcing, coding, sharing to get a better result faster.
Yorgo Nestoridis Media Publishing
Ycademy, our online Educational Arm has been organizing trainings, workshops and seminars focusing amongst others on Web design and Web site development with Photoshop for some time and we are aware of the difficulties Photoshop represents for the average part-timer or newbie. However with some smart add-on actions, filters and plugins, Photoshop became accessible to average computer users. The new CS5 however makes things much easier in as much as complex manipulations can be executed in just seconds, such as moving, replacing or deleting objects from a photo for example whereas as the case may be, Photoshop will automatically replace the object with the appropriate hypothetical background. Smashing!
Whether you use Lightroom or not, the new Photoshop CS5 is a highly efficient image editing tool, not just for graphic designers, but also for Photographers. The interaction of the various tools provided in the CS5 Master Collection or in any CS5 Pack for that matter, provides a fantastic training environment where I am sure we will have new opportunities to help many people to become familiar with professional tools, cutting edge technology and the joy of exceptional results.
CS5 is in the trend: visual expression has become part of our day-to-day language due to the proliferation of mobile devices and social networks. Amongst all the internet users there will always be a good number who are reaching out for quality, style and the best possible image or branding. Adobe CS5 is a bundle of tools allowing anyone using it to communicate better and in more creative ways. I am looking forward to explore CS5 with our first training group in June.
Web Design and Web Site Development
It has never been and it still is not Adobe’s cup of tea: semantics! The proliferation of more visual communication provides increasing challenges for Semiomantics and in fact our way to optimize editing and publishing of visual content and media (images, movies, sound) has still a long way to go and a brilliant future ahead. In short: the more visual content customers publish, the more they will have the need to use Semiomantics tuned scripts to reach Google Top 10or to show up on Bing’s top end. More important even: Semiomantics Approach to Facebook with the new Semiomantics Flash module, which will be released in May, will open completely new perspectives for agents and customers.
YORGOO, focusing on free traffic and free leads will wake up soon, simply because we come close to the end of a long development of new content for YORGOO, focusing namely on social networks and Search Engines in the broadest way. YORGOO will remain a starting point for online Marketing efforts and help people to connect quickly with environments where the people are, where the target customers are looking for products and where people interact. The YORGOO approach will remain a no-profit no-ads program and oriented towards all those who want to start an commercial online activity with limited means and high perspectives.
More soon.
Media Design
More media and more sophisticated media, more creativity and more creation, faster internet lines and computers entail larger file sized and more media oriented hosting needs. At ChiHosters and Hosting South Africa we have planned ahead; entrusting large freely accessible networks with your copyrighted media is not the safest way to protect your interest. Hosting your originals on your own server or host in a reliable way is a necessity for professionals as well as for many security conscious individuals. We are providing the most cost effective solutions in the industry, namely for small enterprises and individuals. Expanding the activity to high end hosting services are under discussion.
A year ago we have stalled the YORGOO Media development for different reasons, namely because we were not satisfied with the WordPress MU development as well as with the hosting capabilities we had. With the release of WordPress 3 and the possibility to provide advanced media streaming, YORGOO Media is high on our list of priorities since it will provide highly efficient Semiomantics signed publishing solutions to the over 70 000 YORGOO subscribers.
More shortly.
Yorgo Nestoridis Publishing and Editing
As other companies, such as Microsoft, Adobe has a discriminatory pricing policy, privileging the American Markets. Why the heck should Adobe Products cost more in Australia and Europe than in the USA? Funny, that such a high tech company, with a global approach has such a narrow, short sighted pricing policy. It’s comparable to the pharmaceutic industry and there we know what the natural reaction of the markets are. If anyone from Adobe reads this: tell your boss, time has come to change your rip-off attitude, the global market is looking for global pricing.
More about Adobe CS5 pricing shortly.

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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
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